Oprah Takes It in the Shorts: the Obama Factor

From Newsmax.com:

Oprah Winfrey’s “brand” is still strong enough to give a huge boost to any book or other product she endorses, but Oprah “has taken some notable dings lately, largely of her own making,” Ad Age magazine observes.

Oprah’s endorsement of Barack Obama for president raised her “unfavorable” ratings, allowing her to be overtaken by daytime talks how rival Ellen DeGeneres as the most popular celebrity in the U.S. in a Harris Interactive poll, Ad Age reports.

A Gallup poll conducted shortly after Oprah announced her backing of Obama found that her “favorable” rating fell by 8 percentage points, to 66 percent from 74 percent in January of last year, while her “unfavorable” rating surged by more than half, from 17 percent to 26 percent.

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