Pollster John Zogby: "Clearly, Palin is helping the McCain ticket. She has high favorability numbers, and has unified the Republican Party. The striking thing here in this poll is that McCain has pulled ahead among Catholics by double-digits. On the other hand, Palin is not helping with likely voting women who are not aligned with either political party. The undecided independent women voters decreased this week from 15% to 7%, but those women went to Obama. Palin is also helping among men, conservatives, notably with suburban and rural voters, and with frequent Wal-Mart shoppers, who tend to be "values" voters who like a good value for their money."
McCain's favorability rating increased from 50% favorable last week to 57% favorable now, a significant jump that indicates the GOP convention was a success. Among independent voters, 61% now have a favorable impression of him, compared to just 49% who said the same a week ago.
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