Sunday, February 02, 2014

Coca-Cola's Super Bowl Ad - a Marketing Disaster?

Coca-Cola's Super Bowl ad was severely panned on FaceBook, after Allen West posted an image of a Muslim woman who appeared in the ad.  West noted that "Coca-Cola may not be 'America's Brand' anymore."

The ad was a hackneyed tribute to "diversity" and "multiculturalism," just when many Americans are beginning to realize that these political fads have divided and displaced Americans, and do much more harm than good.  The melting pot has been replaced with the salad bowl, and the salad is poisonous.  We are no longer e pluribus unum, "from many, one."  Now we are e pluribus pluribus, from many, still many -- not one American amalgam of many ethnicities, but many squabbling and separate cultures with less and less in common -- or so it seems.

The ad features people singing "America the Beautiful" in different languages, in the attire of various cultures, including the young Muslim woman above (she didn't sing though, as Muslims forbid music).  Ah, the wonders of multiculturalism, that gave us 911, the Fort Hood massacre, and the Boston Marathon bombing.  It brings a tear to my eye.

I think many, if not most Americans, have had enough diversity to last a lifetime.  It's enough to make this devoted Coke fan try Pepsi.

Just for the record, my family is European, Asian and Hispanic, but we all speak English and consider ourselves Americans.  We should focus on the things that we have in common, not on ethnic differences.  As for those cultures who hate us and wish us harm, they are not welcome and are not to be celebrated.  Period.