Rush likes to talk about "low information" voters, people who make up their minds about politics based on superficial or shallow reasons. The Low Information Voter rules today's politics, and making sound arguments in favor of conservatism may not work. Logic and facts will not convince enough voters to make a difference. Most Americans, I suspect, think Benghazi is an ointment for muscle ache.
When asked which was better, Regular or Ultra Strength, Hillary replied "What difference does it make?"